Gill Hicks encourages Australians to share the love as APA launches 2015 I love my physio campaign

5 October 2015

The Australian Physiotherapy Association (APA) is delighted to announce that Gill Hicks MBE, a survivor of the 2005 London bombings, is the ambassador for the 2015 I Love My Physio campaign.

The 2015 Australian of the Year for South Australia, Hicks is championing this year’s campaign, which aims to raise awareness of the role physiotherapists play in improving the lives of Australians.

Hicks underwent extensive rehabilitation and physiotherapy after she lost both her legs in one of the London Underground explosions during the 2005 bombings, which left 52 people dead. Living with prosthetic legs, Hicks is the first to admit that she wouldn’t be where she is now if it wasn’t for her physiotherapist helping to rebuild her life both physically and mentally.

“I am honoured to be the ambassador of the APA’s 2015 I Love My Physio campaign and help raise the profile of Australian physiotherapists,” said Hicks.

“Anyone who has ever used physiotherapy to help them through injuries, chronic pain or rehabilitation will know only too well the vital role physios can play in rebuilding lives, when even the smallest steps can seem impossible. Physiotherapists not only work to prevent, maintain and treat injuries, they also accompany you on what is sometimes a very difficult, personal journey. I couldn’t have lived without my physiotherapist; he was always there to hold my hand and he helped me to take a leap of faith. I knew that if I fell, he was there to catch me and for that, I will be eternally grateful.

“The I Love My Physio campaign is the perfect way to celebrate physiotherapy in all its glory whilst recognising the importance of all aspects of the relationship between a physio and their patient. I’m really looking forward to reading all the inspirational and heart-warming stories that will be submitted,” added Hicks.

In its fourth year, the I Love My Physio campaign also sets out to find Australia’s most inspiring rehabilitation story. The APA is inviting Australians to share their stories of how their lives have improved with support from a physiotherapist, for the chance to win a travel voucher to kick off a thrilling adventure for themselves and their physiotherapist. Skins and Thermoskin have generously sponsored this exciting prize.

Competition entries open on 19 October and entrants are required to enter online at ilovemyphysio.com.au

With around 19.000 members of the APA conducting 23 million consultations each year, physios help patients manage a range of conditions including chronic pain, rehabilitation after operations or accidents, and neurological and respiratory disorders.

Growing from strength to strength since the initial campaign in 2012, the APA CEO Cris Massis says I Love My Physio aims to recognise the work that physiotherapists do for their patients.

“We are proud to launch our I Love My Physio campaign again this year and have Gill on board as our ambassador—she is a fantastic inspiration and testament to the role physiotherapy can play in the rehabilitation of patients.

“Physiotherapy is often associated with sporting injuries but each year, physios treat and manage a range of health conditions, which is frequently overlooked. This campaign recognises and celebrates all physiotherapists who help many of us achieve optimum health and wellbeing.”

The Australian Physiotherapy Association is the peak body representing the interests of Australian physiotherapists and their patients.


About the Australian Physiotherapy Association (APA)

The APA is the peak body representing the interests of Australian physiotherapists and their patients. It is a national organisation with state and territory branches and specialty subgroups. The APA represents more than 17,000 members who conduct more than 21 million consultations each year. To find a physiotherapist in your area, visit www.physiotherapy.asn.au/

For further information, or to speak with an expert physiotherapist, please contact:

Ruth Heenan, Australian Physiotherapy Association
T 03 9092 0813, 0416 565 332 E Ruth.Heenan@physiotherapy.asn.au
Lauren Redpath, Flourish Public Relations
T 03 9092 8446 E lauren@flourishpr.com