Australian physiotherapists adopt digital therapeutics in technology deal
8 December 2015
The Australian Physiotherapy Association (APA) has announced a three-year, exclusive partnership with Physitrack, the global digital therapeutics provider, for the provision of systems for global exercise prescription and outcome tracking to the APA’s members.
Through the partnership, the APA underlines its commitment to promoting innovation and technology across the Australian physiotherapy profession, enabling physiotherapists to advance their practice and professionalise care delivered to patients.
Physitrack is part of a select group of business and software solutions developers that Apple (NYSE: AAPL) recently announced it is working with. Physitrack’s solutions allow physiotherapists to create tailored exercise programs in seconds. They do this by choosing from over 2,000 clearly narrated, clinically verified exercise videos developed by APA physiotherapists and leading institutions for physiotherapy research such as the University of Melbourne and London’s St Georges University Hospitals. Patients complete their prescribed exercises via free and easy-to-use iPhone, iPad or web apps, while in-app reminders keep them on track and motivated.
Physiotherapists meanwhile have real-time insight in patient adherence, pain levels and feedback. This allows them to proactively adjust exercise programs or schedule additional appointments with patients.
The end result is expected to be more engaged, adherent patients, achieved without major time and monetary investment from the physiotherapist. Cris Massis, APA CEO says: “Partnering with Physitrack allows the APA to offer our members the latest innovation in exercise prescription. Embracing technology to advance the profession is at the heart of our strategic plan and therefore our partnership with Physitrack is a great fit.”
Nathan Skwortsow, co-founder and Chief Technical Officer adds: “The APA partnership is a major milestone for our company as Australian physiotherapists are globally known for their high level of sophistication and progressive treatment techniques. To have been
adopted by such a large and renowned professional body is thrilling and we look forward to supporting as many of the APA’s 19,000 members as possible with our technology.”
Physitrack is a privately held digital therapeutics provider with offices in Santa Monica, London, Amsterdam, New Delhi and Melbourne. The company develops iOS and web apps with Physitrack’s proprietary and clinically verified video exercises in areas such as musculoskeletal, neurological, paediatric and military rehabilitation.
Apple (NYSE: AAPL) recently announced it is working with a select group of business software and solution providers, including Physitrack (Bloomberg: 1297006D LN).
About the Australian Physiotherapy Association (APA)
The APA is the peak body representing the interests of Australian physiotherapists and their patients. It is a national organisation with state and territory branches and specialty subgroups. The APA represents more than 19,000 members who conduct more than 23 million consultations each year. To find a physiotherapist in your area, visit www.physiotherapy.asn.au/
For further information, or to speak with an expert physiotherapist, please contact:
Ruth Heenan, Australian Physiotherapy Association
T 03 9092 0813, 0416 565 332 E Ruth.Heenan@physiotherapy.asn.au
Marijn Kortekaas, Partner and Head of Asia Pacific
T +61 (0)401 869 207 E firstname.lastname@example.org