Over the last three years the strategic plan of the APA has been anchored on the three principles of member value, member knowledge, and member voice. This plan has served us well, and many have said that they can see a difference in today’s APA.
Any strategic plan is an opportunity to articulate the principles of what you want to achieve as an organisation, and communicate to members and stakeholders in the external world what your priorities are. The resonance and recall of the current plan has been strong, and it has driven a large number of initiatives over the last few years.
The intent of APA’s 2015–17 strategic plan is to build on this work of the last several years, and progress the profession for the benefit of members. With any future plan, there are always going to be key activities that the APA continues to undertake as ‘business as usual’. Obviously the APA has a key role to play in delivering professional development activities, conferences, and events, which are highly valued by members. There is also an advocacy and representative role for the APA, which will continue irrespective of the specific items within a strategic plan. The intent of the plan is to highlight the organisation’s broad priorities for the future.
The three principles of the 2015–17 strategic plan:
The underpinning principle of the quality pillar is to ensure that when APA members deliver services they are of the highest possible quality, and embrace the principles of the different domains of quality in healthcare, as articulated by the Australian Commission on Safety and Quality in Healthcare and others. These include issues of access to care, effectiveness, efficiency, and appropriateness of care as well as safety. In addition to providing quality professional development, which is anchored to a career pathway, the APA will continue to explore innovative methods to share knowledge with members, and to facilitate lifelong learning.
There are many issues in the Australian health landscape that affect physiotherapists, irrespective of whether they work in public, private or education sectors. The challenge of advocating on issues at a federal, state, and local level will continue to be front and centre for the APA in the coming years. A key part of our ’voice’ activities in recent time has been working with our health, community, and commercial partners to achieve common objectives. This will continue in APA’s future activities.
Increasing the profile of physiotherapy in the community and as a result broadening community and consumer understanding of the breadth of physiotherapy practice is central to the long-term success of the profession. This will result in not only improved profile and standing in the community, but increasing numbers of Australians seeking physiotherapy interventions for relevant health complaints.
I look forward to continuing to lead the APA as we implement this strategic plan, and I look forward to you joining us on the journey.
MARCUS DRIPPS, APAM
APA National President
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