Social media guideWhen it comes to marketing your physiotherapy services online, it’s understandable that you might feel overwhelmed by the variety of digital platforms available and regulatory barriers.

Understanding how to operate safely within the regulatory framework can be intimidating. One of the things that can keep you awake at night is how you are going to grow your business, increase your leads and keep yourself and your staff in a job. Regardless of where you are in your online journey, this guide will provide the essential social media marketing tips to grow your business, help build your profile as an expert and keep you connected with the Australian and global physiotherapy communities. Social media should sit within a broader marketing strategy including your website, email communications and local area marketing.


The APA would like to thank Mark Merolli and Karen Finnin for shaping the guide.



Looking to further your social media knowledge?