APA National Advertising Campaign:
Where would I be without physiotherapy?
The APA’s Vision is “that the whole community recognises the full benefit of physiotherapy.”
It’s important then to widely communicate the benefits of physiotherapy and alert the community that with physio, they’re choosing treatment by practitioners who are highly trained, adhere to high professional standards, and are committed to proven, evidence based outcomes.
Two key elements are emphasised in our campaign materials:
- The depth and breadth of conditions that physios treat is extensive
- The strong partner relationship between physios and GPs
Information about physiotherapy
and your nearest practice
To complement the campaign, a new site: www.choose.physio provides consumers with quality information about their health concerns and how physiotherapy can help.
The site features a user friendly Find A Physio search for people to locate their nearest APA physiotherapist.
Resources for APA Members
All APA members have access to a campaign toolkit support materials to help promote their practice and the profession.
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